I’ve led global branding initiatives, national campaigns, and company-wide rebrands, partnering with founders, marketers, and creative teams across Canada and the United States. My work has helped organizations clarify their positioning, strengthen their presence, and create cohesive brand experiences across platforms and client touchpoints.

I began my career working with non-profits and early-stage entrepreneurs, helping them shape and communicate their ideas as they built their organizations. That experience established the foundation for my approach today: combining strategy, storytelling, and systems thinking to create brands that are both distinctive and built to grow.

At MEDFAR, I led a company-wide rebrand and defined how the organization presents itself across every client touchpoint. I developed scalable brand systems that brought greater consistency and clarity to teams, platforms, and communications.

Today, I help organizations translate their ambitions into memorable brands that remain relevant over time. Through listening, collaboration, and strategic thinking, I create systems that support growth while making a lasting impression.

Raised by two graphic designers, creativity has always been central to my life. Alongside my design practice, I maintain a painting practice that continues to shape how I think, observe, and solve problems as a designer.